Kids' play brand
₹3L to ₹9L+ a month.
Average order from ₹1,200 to ₹2,950, in 8 months.
Read case →Fractional cofounder for D2C brands
Kavea D GuptaaCofounder in everything but equity.
For D2C founders who are early, or selling but stuck.
By the numbers
₹4 cr+Over ₹4 crore in sales at the D2C brand she built and exited.
18 yrsIn consulting, with the Big Four.
145Founders advised, and counting.
Revenue is not profit.
Price of one order
- Price
What the customer pays
- − CM1
Cost to make
- − CM2
Cost to deliver
- − CM3
Cost to sell
- = Keep
Your profit
CM = contribution margin: what an order leaves after each layer of cost.
Most brands never check all three.
What’s left is your profit.
Who she works with
Early, or stuck.
- 0 to 1
Test the idea before you spend lakhs.
- Selling, but stuck
Sales flat, margins thin, founder stretched.
How she works
Inside the business.
- Diagnose
Find where the money leaks.
- Build
Fix pricing, offers and systems.
- Run
On every call, across every team.
Results
Case files.
All 10 case files →Comfort wear brand
3x back on every rupee of ads.
Ad spend cut from ₹15,000 to about ₹6,000 a day.
Read case →Bag brand
1 sale to 3 orders a day.
In 5 weeks, with the same 7 bags.
Read case →Kids' activity studio
Paying customers in 13 days.
No rent, no interiors. 6 parents paid for the first session.
Read case →Founders who booked a call or worked with Kavea. Names removed, numbers as shared.
All 10 case files →What founders say
“There’s someone else thinking about my business.”
“Brutal honesty, without sugarcoating anything.”A founder starting out
“Among the most insightful meetings of this year.”A founder, Topmate review
“No unrealistic expectations. Clear goals to work on.”A founder, Topmate review
Ways to work with her