Kids' play brand
Fractional cofounder for D2C brands
Kavea D GuptaaCofounder in everything but equity.
For D2C founders who are early, or selling but stuck.
Over₹4 crorein sales at the D2C brand she built and exited.
18 yearsat McKinsey, KPMG and Deloitte.
145 foundersadvised, and counting.
Sales go up. Profit doesn't.
Revenue is not profit.
- CM1
Cost to make
- CM2
Cost to deliver
- CM3
Cost to sell
Most brands never check all three. What's left is your profit.
Who she works with
Early, or stuck.
- 0 to 1
Test the idea before you spend lakhs.
- Selling, but stuck
Sales flat, margins thin, founder stretched.
How she works
Inside the business.
- Diagnose
Find where the money leaks.
- Build
Fix pricing, offers and systems.
- Run
On every call, across every team.
Names removed, numbers as shared
Case files.
Comfort wear brand
3x back on every rupee of ads.
Bag brand
1 sale to 3 orders a day.
Kids' activity studio
Paying customers in 13 days.
What founders say
“There’s someone else thinking about my business.”
“Brutal honesty, without sugarcoating anything.”A founder starting out
“Among the most insightful meetings of this year.”A founder, Topmate review
“No unrealistic expectations. Clear goals to work on.”A founder, Topmate review
